Warming the room:
getting people off the fence.
For thirty years I made films and campaigns that moved millions for the world’s largest brands. Now I put that craft to work for climate and habitat restoration: the story that moves people, and the strategy that makes it land.
One inquiry, three media
My work is one question asked three ways: how we see, tell, and govern our relationship with nature.
Think
The Green Machine: sixty essays on the mechanisms that keep us stuck.
Apply
Strategy and campaigns that change what people do.
See
Fine-art photography of the habitats the arguments are about.
The essays test the ideas, the camera trains the eye, and the consultancy puts both to work.
The Green Machine
From extraction to extinction to guilt.
Sixty essays on the system that turns living things into assets, turns crises into guilt, and turns the people who care into people who burn out. I write it to see the machine clearly. I consult to help you move people in spite of it.
Strategy & Storytelling
Conservation storytelling tends to fail at the moment it matters most. Facts do not move people, and guilt and fear move them the wrong way. Fixing that is the work.
I work with conservation and climate organisations, NGOs and environmental campaigns, and the occasional early-stage venture trying to do something real.
Narrative & messaging strategy
The story that is both true and persuasive, and the frame that survives a real audience.
Campaign creative & direction
Turning that story into work people notice and act on.
Proposals, partnerships & advisory
Building the case and the coalition.
Track record
Thirty years behind the camera and in the edit: director, cinematographer and producer of films and campaigns for Volkswagen, Bayer, Henkel, Ford, Mercedes, Procter & Gamble and Sony, with ADC, Eurobest, Spotlight and Klappe awards. On 9 November 1989 I filmed the fall of the Berlin Wall for RIAS TV. Since 2019 I have aimed the same craft at climate and habitat restoration.
Selected clients & projects
- Interreg Wetlanders — peatland rewetting across Europe, with Natuurpunt and partner NGOs.
- Eurosite — advisory for the European conservation network.
- UNEP — Restore Peatlands campaign for COP26.
- Greifswald Mire Centre / Rockefeller Foundation — Peatlands Matters campaign.
- Deutscher Naturschutzring — European-elections campaign.
If the message isn’t landing
If you are trying to make people care about something that matters, and the message is not landing, that is the work I do.
Enquire
Tell me what you’re trying to change.
A line about your project is enough to start. I read every message.