In 2023, I ran a social media campaign with Eurosite partners Greifswald Mire Centre (GMC) and Climate Catalyst. This campaign raises awareness for the inevitable rewetting of degraded peatlands.
- Over 1 million people in Germany reached with our content
- Crossed 2.5 million impressions across both platforms (Instagram, Facebook)
- Hundreds of thousands of ThruPlays of our video content
- Strong organic engagement rate on our videos of about 8%, jumping up to 15-20% once we incorporate some paid ads. The industry average is 3-4% – strong organic performance.
- Over 250,000 people have taken the initiative to follow our content on the GMC websites to learn more about peatlands, indicating strong intent.
- From zero to over 3000 Facebook followers